Category Manager

Category Manager

Boretti Amsterdam

What is required?

  • MSc working and thinking level
  • 5 years of relevant work experience
  • Enterprising, strategic and commercial
  • You enjoy working in a team
  • Excellent command of the English language
  • Willing to travel a lot

What will you get?

  • Starting at € 3,600 gross p/m (depending on experience)
  • 40-hour workweek
  • 25 vacation days
  • Training possible in consultation
  • Mobile phone and laptop

What will you do?

  • 20% Market research
  • 40% Consultation suppliers
  • 20% Travel (mainly Italy)
  • 10% Consultation Customer Care
  • 10% Consultation Sales

This vacancy has been created based on interviews with employees to help you get a realistic preview of the job.


As a Category Manager you are responsible for the development and worldwide rollout of the new product experience categories for Boretti. You think about the total experience within a category and develop a portfolio which enriches this experience for the consumer. You investigate the consumer market in China, Italy and the United States, but also focus on opportunities in other countries. You are responsible for rolling out the strategy of two out of the five categories. The categories are:

1. Cucinare (everything for in the kitchen)
2. Giardino (everything to cook outside)
3. Gelato (everything relating to ice cream)
4. Vino (everything relating to wine)
5. Caffè (everything relating to coffee)

You ensure that the consumer is given an all-round experience in your category and that it exudes the Italian lifestyle.

In this new position, you have considerable freedom to determine the strategy and rollout. Because you focus on the Chinese, American and Italian market and many products can be found in Italy, you will travel a lot.

If you enjoy thinking creatively about the consumer’s wishes and you don’t mind designing a lot yourself, then this is the job for you.


Category Manager

On an enjoyable day, I get positive responses to ideas for my category and I can search for manufacturers for the products.

On a less enjoyable day, I am informed that my project will probably be delayed. And when I try to reach the Italian manufacturers, they don’t even respond.

  • 09:00
  • 10:00
  • 11:00
  • 12:00
  • 13:00
  • 14:00
  • 15:00
  • 16:00
  • 17:00
  • 18:00
  • 19:00
  • 20:00
  • 21:00
    • Coffee + answering emails
    • Call Italian partner
    • Plan trip to Italy
    • Sales meeting
    • Calls with different suppliers and partners
    • Answering emails
    • Lunch
    • Coffee + answering emails
    • Calls with different suppliers and partners
    • Work on plan for new product line
    • Lunch
    • Coffee + answering emails
    • Call Italian partner
    • Calls with different suppliers and partners
    • Working on sales presentation
    • Answering emails

Firsthand experience

A start has been made for the category Gelato (ice cream), but there is not a product roadmap yet. How will you map it out?

You ensure that you know exactly what Boretti’s ambitions are. Then, you investigate consumers’ behaviour per market in terms of ice cream. You determine the competitors and what they do. You outline a vision which you possibly discuss with your colleagues. Then you get together with the design department from Italy to share your vision and develop a first raw product concept. You discuss this with the Product Director. After that you look for manufacturing partners in Italy.


Boretti is a fast growing organisation with many career opportunities. This is a unique opportunity to build a team and further develop the category. Furthermore, possibilities will arise at international level as well ranging from commercial to product.

Category Manager
Team Lead

Working at Boretti

Boretti is the Italian culinary lifestyle brand with a mission: enhancing people’s lives all over the world by bringing Passione into the Cucina of their homes. You probably already know them from their iconic stoves, kitchen equipment and stylish barbecues, but in the meantime, they have enriched their product supply, including their own food line, household appliances and wine cabinets to name a few. They are working on a very ambitious plan to introduce their brand worldwide and have already started in Scandinavia, the U.S. and China.

  • HQ in Amsterdam
  • Active in 6 countries
  • 50% / 50%
  • Average age 28
  • 35 employees in the Netherlands
  • 60 employees worldwide


Fleur van der Sanden (25) - Social & Content Marketeer

Why did you decide to work for this company?
Boretti is a close-knit organization, where you will be admitted to "la famiglia" from day 1. In addition, you get a lot of freedom and there is room for development. Working at Boretti means that no two days are the same, which makes it super fun and challenging!

What was your previous job?
Marketing & PR assistant.

What do you do in your spare time?
Sports, photography and spending time with friends / family.

Kim Keuzenkamp (21) - DTP / Graphic Design

Why did you decide to work for this company?
I started as an intern at Boretti. After my internship, I was given the opportunity to continue working at Boretti. I seized this opportunity with both hands and I am also following a study 1 day a week. At Boretti I was given the opportunity to develop myself quickly and to expand my work.

What did you study?
Graphic design at Media college Amsterdam and I am now following an All-round stylist course at Akademie Vogue.

What do you do in your spare time?
Sports, horseback riding and a having drinks with friends.

Nico Admiraal (40) - Product Manager

Why did you decide to work for this company?
I did a logistics training and had my internship project at the logistics service provider of Boretti. Because I noticed that many improvements were possible in mutual cooperation, I approached Boretti to be able to do my graduation project for them at the time. After this I stayed and continued to become Product Manager via Logistics and Sales.

What did you study?
Logistics and Technical Transport Engineering at the Hogeschool van Amsterdam.

What do you do in your spare time?
For years, I have played handball at a high level. Therefore I still follow a lot of sports closely since I know what is involved in doing top sport. In addition, I try to enjoy life as much as possible and I recently became the father of a beautiful son (I should have started with this).

Nick Immig (28) - Trade Marketeer

Why did you decide to work for this company?
Boretti is a beautiful lifestyle brand with international ambitions. Every day I am building an international brand together with a fun and young team. Through the partnerships with large online retailers such as, FONQ and DMG I stay up to date with the latest marketing trends and developments.

What was your previous job?

What do you do in your spare time?
Travel, football and drinks!

Miriam Daniëls (41) - Supply Chain Planner

Why did you decide to work for this company?
Previously, I was working in the recruitment field and was able to see many companies from the inside. From there, I created a top 5 wishlist of where I would like to work, with Boretti as number 1. And now I am here.

What was your previous job?
Senior Intercedent.

What do you do in your spare time?
Cooking for friends and family.

Debbie Tervoort (23) - Allround finance employee

Why did you decide to work for this company?
Through a recruitment agency where I was working at the time I was placed at Boretti for a temporary position. Eventually I stayed because of our mutual satisfaction.

What did you study?
HBO Business Economics.

What do you do in your spare time?
Horseback riding.

Jacqueline van de Riet (49) - Customer Service medewerkster

Why did you decide to work for this company?
A former colleague approached me because they were looking for another colleague, I had one conversation and was hired immediately.

What was your previous job?
MS&P assistent at P&G.

What do you do in your spare time?
Astronomy (I want to know everything about the universe) crochet, cooking and latte art (everything that has to do with coffee).

Application process

Selection based on CV and motivation
± 3 working days
First interview with Hiring Manager
± 1 week
Second interview with Management Team Member
± 3 working days
Terms of employment meeting
± 1 day
You get an offer!

Interesting job?